MOTH Drinks – Mix of Total Happiness

Results

Average compliance achieved

Number of Products merchandised

Number of Stores visited

Number of hours

Additional results

As a result of eXPD8’s targeted campaign, MOTH saw

+36% sales growth in impacted Tesco stores October > December.

The weekly visits to these stores for 8 weeks continued to keep the on-shelf availability at a stellar 98% with 100% of SKUs in their correct planogramed location. All this despite the huge uplift in sales. As a result of this MOTH continued to see the fruits of eXPD8’s campaign, recording:

up to +172% total revenue growth in Tesco stores visited by eXPD8 in Q4
+64% increase in ROS in Tesco Express stores from eXPD8 replenishment visits

In fact, the sales uplift was so significant after just 4 weeks of campaign, MOTH elected to introduce the remainder of poor-performing stores and elected to re-visit the initial call list at the end of the campaign. During eXPD8 revisits to the original poor performers, on-shelf availability and planogram compliance had plateaued at a solid 95%.

Our response

We worked with the client to understand their needs, deploying our team of merchandisers from the top to the bottom of the UK, reviewing the total MOTH ranged estate and executing initial audits of all Tesco Express ranged stores to ascertain the levels of on-shelf compliance/availability.

Client

MOTH Drinks

Brief

MOTH’s issues were quickly identified as having underperforming sales within Tesco, notably within the Express format. eXPD8 identified the issues that were leading to this stuttering sales performance in Tesco which included poor on-shelf availability and planogram compliance. MOTH had tried ways internally to mitigate the growing issue of underperformance within some Tesco stores, even resorting to having their team spending their weekends checking on-shelf availability in some selected London locations. Clearly realising this solution was not sustainable, MOTH were keen to work with eXPD8 to develop a scalable solution to their challenges within the Tesco estate.

eXPD8 have played a crucial role in MOTH's continued success in retail, helping to improve availability, replen, store rapport & POS implementation. One of the biggest challenges facing the business was maintaining stock levels of bestsellers in-store and implementing POS effectively and eXPD8 have been the perfect partner to help implement those growth levers, resulting in up to +172% growth in those stores. We’re thrilled with the continued success of the field partnership and will be looking to mimic previous success and more this Christmas!’ Ethan Hogan – Grocery Account Manager, MOTH

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