eXPD8 Transforms Gift Card Management for InComm at Sainsbury’s

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Additional results

  • Exceptional Coverage: 99% of scheduled visits completed, ensuring consistent presence in the right stores at the right time.
  • Outstanding Availability: 97% average availability of cards to the planogram, achieved through expert in-store merchandising and inventory management.
  • Efficient Stock Distribution: Processed over 2m units during peak, ensuring the right stock reaches the right merchandisers for direct in-store delivery.
  • Streamlined Operations: Merchandisers walked in over 8,500 orders with pre-picked stock, reducing in-store admin time and minimizing stock losses.

Our response

The eXPD8 Solution eXPD8 implemented a comprehensive end-to-end solution. Our approach included:
  1. Tailored Merchandising Support: Varying frequency levels of support across different store formats.
  2. Intelligent Stock Distribution: We manage a dedicated warehouse for InComm's gift cards, allowing merchandisers to place tailored orders for their stores. Our hub efficiently picks and ships these orders directly to their homes, streamlining the in-store process.
  3. Real-Time Reporting: A bespoke reporting suite and photo gallery accessible 24/7, providing transparent, store-by-store insights.
  4. Adaptive Peak Season Strategy: Analysing gift card stock requirements and realigning visit frequency to meet increased demand.
Conclusion eXPD8's tailored approach to inventory management, stock distribution, and merchandising, developed in close partnership with InComm, has significantly enhanced InComm's presence and performance in Sainsbury's stores. This collaboration led to InComm achieving their best ever Q4 performance within Sainsbury's. Our joint focus on delivering results has directly contributed to InComm's sales growth, waste reduction, and customer satisfaction. This success culminated in over 20,000 card activations during a single peak trading day! By focusing on what matters most – coverage, availability, and streamlined operations – our partnership has provided InComm with a robust platform for sustained growth and success in the competitive gift card market.