Clive’s Purely Plants Audit in Waitrose

Results

Average compliance achieved

Number of Products merchandised

Number of Stores visited

% set-ups/visits completed

Additional results

We discovered that the demographic for the vegan/vegetarian category was very low, although price comparison, product placement and stock availability may also have affected sales. Ongoing possibly a promotional offer and a review of store ranging may help.

Our response

Visited stores and discussed with the store management their thoughts on product sales, any issues the store had experienced and possible changes or improvements that could be implemented.

Client

Clive’s Purely Plants

Brief

Investigate sales performance of the products to see if ongoing this could be improved, audit and replenish stock, correct book stock errors and site SELs.

Following the launch of a number of new lines in Waitrose, we noticed a vast difference in performance and levels of waste between stores. We therefore used the services of eXPD8 to go into the stores and find out what was happening. eXPD8 were able to go into stores in a timely manner, highlight concerns and rectify issues where possible. eXPD8 are friendly yet professional and delivered on the brief with regular updates.

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