Periods are a natural part of life, yet for too long, they’ve been treated like a taboo subject. But times are changing—people are talking more openly about menstruation, and the menstrual health market is evolving in exciting ways.
With around 1.9 billion people worldwide who menstruate—this includes women, girls, trans men, and non-binary people—the need for period products is enormous. In fact, the global menstrual health market is expected to reach nearly $28 billion by 2027. This growing industry is not just about offering more options, but also reshaping how we talk about periods—pushing for a more open, positive dialogue that promotes wellbeing.
Why Language Matters
One of the most important changes is in how we talk about periods. For years, terms like “feminine hygiene” and “sanitary products” have implied that menstruation is something dirty or shameful. But these outdated terms are fading away, as we begin to focus on menstrual health—a phrase that empowers people and shifts the conversation towards wellbeing rather than embarrassment.
It’s also crucial to acknowledge that period care is not exclusive to women and girls. Anyone, regardless of gender identity, who menstruates can use these products, which is why inclusivity in language is key. By embracing terms like “menstrual health”, we promote both acceptance and understanding.
Changing the Game: Innovative Menstrual Health Products
Here at eXPD8, we’re excited by how menstrual health products are changing and becoming more suited to the diverse needs of those who menstruate. The focus is not only on comfort and convenience but also on reducing waste. For example, many retailers, like Sainsbury’s, are aiming for “plastic-free periods,” thanks to campaigns like Ella Daish’s petition to #EndPeriodPlastic.
Let’s take a look at some standout innovations that are making a difference in this space:
Here We Flo Products
Here We Flo offers a wide range of menstrual products, including organic cotton tampons, pads, and pantyliners. Their standout feature is their commitment to sustainability and inclusivity, with products designed to be both effective and environmentally friendly. The brand uses compostable packaging made from sustainable materials, aiming to reduce waste and plastic consumption. Here We Flo is not only known for its eco-conscious approach but also for its ethical practices—donating a portion of profits to menstrual health charities and advocating for better access to period care globally. With a focus on natural ingredients and environmental impact, Here We Flo is a great option for anyone looking to make a positive change in their period care routine.
For more, visit hereweflo.co.uk
Menstrual Cups
The Mooncup was one of the first to bring reusable period products into the mainstream. Made from medical-grade silicone, it’s designed to be a sustainable alternative to tampons and pads, drastically reducing waste and saving users money. mooncup.co.uk
Sustainable Packaging
Daye is revolutionising menstrual health by offering products with eco-friendly packaging. They use bio-based sugarcane applicators, water-soluble wrappers, and organic cotton, creating tampons that are 100% plastic-free and sustainable. Daye.co.uk
Reusable Products
Dame has developed reusable tampon applicators and organic pads, all with a focus on sustainability. Their mission is to make periods both positive and eco-friendly. wearedame.co
Chemical-Free Period Care
Yoni offers chemical-free tampons, pads, and liners made from organic cotton. They are committed to promoting sustainable, ethical period care. yoni.care
Period Underwear
WUKA makes leak-proof, reusable period underwear from sustainable materials. Their products are designed to provide comfort while eliminating the need for disposable pads or tampons. wuka.co.uk
Charity Mission
TOTM is shaking up the period care industry with sustainable products that are free from plastic packaging, harmful chemicals, and excess waste. They also support organisations like Endometriosis UK and Binti International. totm.com
eXPD8’s Menopause and Period Policy
At eXPD8, we’re not only supporting the menstrual health movement externally but also creating an inclusive and supportive working environment internally. We’ve introduced a Menopause and Period Policy to ensure that colleagues who are experiencing symptoms can get the support they need to manage them at work. Importantly, we recognise that these issues don’t only affect women. Non-binary, transgender, and intersex colleagues may also experience symptoms, and we are committed to fostering a culture that is diverse, equitable, and inclusive for all. This extends to those indirectly affected, such as colleagues, partners, and families.
Be Part of the Movement
At eXPD8, we’re proud to see the menstrual health industry evolving in such positive ways, from product innovations to more inclusive language. But there’s still more we can do to normalise conversations about periods and support sustainable, ethical period care.
Want to make a difference? You can start by choosing period-positive products and supporting initiatives like the #EndPeriodPlastic campaign. Together, we can create a world where menstruation is talked about openly and products are designed to support both the people who use them and the planet.
Let’s break the silence and be positive about periods!
