The field sales and marketing industry recently gathered for the prestigious FMBE Awards at Ascot Pavilion on Thursday 9th November 2023; a pinnacle event that draws the attention of the best and biggest brands and agencies. Among the leading contenders, eXPD8 were shortlisted for an impressive 7 awards, including the esteemed ‘Field Marketing Agency of the Year.’
Here is a link to view the full results – FMBE 2023 – Results – Fieldmarketing
Most Effective Tactical Campaign
The crowning achievement of the night for eXPD8 came in the form of a gold win for the ‘Most Effective Tactical Campaign’ for Tesco Books and the launch of ‘Spare’ by Prince Harry. This was a challenging, high-profile book launch that was under heavy embargo. The eXPD8 team were able to successfully navigate this to launch on Day One, nationwide, dominating Tesco’s front-of-store space and surpassing sales targets.
Operational Success of the Year
eXPD8 achieved the silver award for ‘Operational Success of the Year,’ an honour earned through their work on the challenging Tesco Lightbulbs project. The project, marked by its complexity, showcased the team’s ability to collaborate seamlessly and deliver exceptional results. A huge well done is in order for everyone involved.
Sales Campaign of the Year
The celebration continued as eXPD8 Beauty secured a bronze award for ‘Sales Campaign of the Year’ for Meiyume Retail Solutions. Launching a beauty brand into discount stores is no small feat, but eXPD8’s beauty team, true to their reputation as experts in the field, executed flawlessly. From gap-scanning initiatives to open paths of communications to smart working of deliveries, the team demonstrated their prowess and secured another award for the eXPD8 trophy cabinet.
Agency of the Year
The grand finale of the evening was eXPD8 proudly taking home the bronze for ‘Agency of the Year.’ In a fiercely competitive category, this recognition serves as the cherry on top of an already impressive night. A heartfelt congratulations to the entire eXPD8 team, none of this would be possible without our brilliant field managers and merchandisers all around the country – delivering great work for our clients on the shop floor.
