New Release DVD & Blu-Ray of “Wicked” in ASDA Stores

Results

0

Call coverage

Average compliance achieved
Number of Stores visited

Additional results

  • Set up new releases on day 1 on the ASDA Charts
  • Receive, Walk in, and set up the cardboard FSDU on the Shop Floor and stock with titles as per planogram
  • Compliance achieved: 89%
  • Call Coverage: 99%
  • Units Replenished: 2,871
  • eXPD8 Influence: +34% for Charts and +66% for Cardboard vs. On Entry

Our response

We executed a structured and results-focused plan to meet Spirit Entertainment’s requirements:

Planning & Preparation:

  • Received a detailed briefing from the client and developed a cost plan.
  • Coordinated delivery with the POS agency, confirming packaging sizes, delivery dates, and labelling requirements.
  • Scheduled calls and provided a GDPR-compliant mailing list to the POS agency.

Execution & Monitoring:

  • Delivered and set up FSDUs in stores, ensuring titles were stocked in line with the planogram.
  • Monitored call activity throughout the week, taking action where necessary, including ordering replacement POS and arranging revisits.
  • Supplied detailed reporting three times during the launch week, with a final report the following week.