When ASDA Entertainment sought to launch Richard Osman’s highly anticipated book, We Solve Murders, they needed a partner who could bring energy, precision, and visibility to this key project. eXPD8 stepped up to the challenge, designing a high-impact approach to make this launch truly unforgettable. Here’s how we “solved the launch” and delivered results worthy of Richard Osman’s bestselling status.
The Challenge
ASDA Entertainment approached eXPD8 with a clear goal: to make the We Solve Murders launch unmissable in stores. Our task was to lead the setup, merchandising, and strategic positioning of a visually striking Free-Standing Display Unit (FSDU) in high-traffic areas across ASDA stores. This wasn’t just about placing a display—it was about creating a shopping experience that would maximise engagement and inspire strong sales beyond the usual book chart area.
Our Approach: Tailoring Every Detail
Before our FSDU units even hit the floor, we knew that each store had unique requirements to consider. So, we meticulously tailored our approach from the outset. We assessed each location’s layout, analysed traffic flow, and collaborated with ASDA teams to determine the ideal setup for maximum impact.
To meet store-specific needs, we deployed our experienced Display Representatives (DRs) across the country. Depending on each store’s layout and operational preferences, we either shipped the FSDU directly to the location or had our DRs walk it in, ensuring the displays could be assembled and positioned in optimal spots for visibility.
In-Store Execution: Making the Most of Every Space
Once in-store, our DRs worked side by side with ASDA colleagues to secure high-visibility areas that went beyond the typical book section. This collaboration allowed us to position the We Solve Murders displays in spaces that would attract attention and drive customer engagement. Our goal was simple: to make Richard Osman’s latest release unmissable for anyone walking through ASDA’s doors.
Nationwide Impact in Just Two Days
To create the strongest launch possible, we ensured all setups were completed within the first two days of release. This rapid execution guaranteed that customers across the UK could immediately discover We Solve Murders upon its arrival. The combination of strategic positioning, eye-catching displays, and prompt execution helped amplify the book’s visibility and availability, creating a seamless experience for ASDA customers.
Why We Succeeded
This launch wasn’t just about logistics—it was about understanding the needs of ASDA customers and bringing a bestselling author’s latest work to life in an engaging and accessible way. By adapting to each store’s needs, working collaboratively with ASDA teams, and prioritizing visibility, eXPD8 ensured a successful, high-impact launch that stood out.
Conclusion
We’re proud to have “solved the launch” of Richard Osman’s We Solve Murders in ASDA stores nationwide. From meticulous planning to flawless execution, this project is a testament to our commitment to delivering tailored, results-driven solutions for our clients. Here’s to a successful launch and many more to come!
